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Monday 7 April 2008

2 - Google Ads
An alternative to joining and promoting a merchant’s affiliate program is to incorporate Google AdSense advertising on your website.
Here is an example:
Consider this... Google is one of the most successful companies online, in a similar league to Yahoo! and MSN. Next time you use Google and type in a search term take a look at the column down the right side of the page when the search results show up.
What you'll see is a selection of small text ads which are related to your search query. These are what is known as PPC (pay per click) advertisements. In other words, whoever has placed the advertisement with Google has done so on the basis that every time their advert is clicked on, the advertiser pays a small sum to Google. So the advertiser gets good quality targeted traffic to their site, Google makes some extra cash, and everybody is happy. But it doesn’t stop there, because Google, in their almighty wisdom, allows you to put these ads on your website too, and they’re willing to pay you a percentage of their commission. It’s a win win situation. What makes this so brilliant is that the ads that you display on your website will be mostly related to the content you provide, and statistics show that visitors are much more likely to click on these ads than banners. All you need do to get started is apply to Google first, and once accepted they will provide the code which generates the ads to appear on your site.
Notice I said that your site needs to be accepted first. That’s because Google has a few rules that need to be adhered to in order for your site to be accepted. This is neccessary to keep their advertisers happy and raise the standards of good search results.
To read their guidelines to what is acceptable and what isn’t click hereThere are many individuals and companies who are also making very good money from actually paying for these ads to be shown. Affiliates for example. We’ve learnt how affiliate programs work and how displaying Google ads on your site can also make you extra money, but what if you don’t have a website? Is it possible to still be an affiliate and make money from an affiliate program?
Absolutely! By utilising the PPC (pay per click) opportunity that Google and similar PPC search engines provide, even someone without a website can join an affiliate program and promote a merchant’s products or service using their own affiliate links. Providing you follow Google’s editorial guidelines and any terms and conditions as stated by the merchant that relate to the use of PPC advertising to promote their products, there shouldn’t be any problems.
Unlike the time and effort involved in planning, designing, building and hosting a website, setting up an account with Google and making money from Google AdWords is quick and simple. Providing, of course, you research your market correctly and apply some easy to learn marketing knowledge first to ensure good results,
Chris Carpenter has made an excellent income using these techniques and has written a book entitled Google Cash which is recommended reading for any affiliates wishing to embark on this money making system.

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